Marketing Automation
Launch campaigns. Automate journeys. Personalize every touchpoint.
Marketing Automation by Galaxias Labs combines Campaigns for one-to-many sends and Flow for event-triggered automation. Reach customers through Email, WhatsApp, WeChat / WeCom, and App Push with Contact 360 segments, coupon automation, and built-in reporting in one operating layer.
Overview
From first engagement to repeat purchase — automated, personalised, measurable.
Build multi-channel campaigns and event-triggered flows that reach the right audience, at the right moment, with offers that convert — and reporting that proves it.
Campaigns
Send one-time or scheduled messages across Email, WhatsApp, WeChat / WeCom, and Push using Contact 360 segments.
Flow
Trigger automated journeys from abandoned carts, birthdays, warranty expiry, and post-purchase events.
Offers + measurement
Auto-generate commerce offers and optimize with engagement and conversion reporting.
Campaigns
Create campaigns and send across channels
Keep targeting, offers, and measurement together so your team can move from launch to iteration much faster.
Targeted audience
Send to different audiences based on trusted Contact 360 segmentation.
Commerce-ready offers
Auto-generate coupons for Shopify and Adobe Commerce / Magento.
Campaign performance
Review engagement reports and channel breakdowns to refine each launch.
Merchant campaign ideas
Run VIP flash sales, new arrivals pushes, win-back emails, and event promotions from one system.
Flow
Automated journeys triggered by events
When a key event happens, Flow combines timing, channels, and offers into a repeatable journey with less manual work.
Abandoned cart
Trigger WhatsApp reminders, Email with coupon, and App Push nudges after cart abandonment.
Customer birthday
Send birthday messages with personalized vouchers via Email, WhatsApp, WeChat, and Push.
Warranty expiry
Remind customers before expiration and guide them into renewal or service booking flows.
Post-purchase
Automate onboarding, review requests, upsells, and replenishment reminders after purchase.
Channels
Multi-channel outreach that stays consistent
Campaigns and Flow share the same channels, audience logic, and activation rhythm.
| Channel | Used In | Best For | Examples |
|---|---|---|---|
| Campaigns + Flow | Long-form content, offers, lifecycle messages | Win-back, newsletters, post-purchase education | |
| Campaigns + Flow | High attention, conversational promotions | Abandoned cart reminders, VIP sales, order updates | |
| WeChat / WeCom | Campaigns + Flow | Regional engagement and broadcast messaging | Event promotions, new arrivals, VIP offers |
| App Push | Campaigns + Flow | Fast nudges, time-sensitive prompts | Flash sales, last-chance reminders, voucher expiry |
Integrations
Segments, coupons, and commerce context
Marketing Automation connects your targeting layer, offer engine, and commerce context into the same operating loop.
Contact 360 segmentation
Use dynamic segments and a shared customer ID to target based on real lifecycle signals.
Auto coupon generation
Generate unique offers automatically for campaigns and flows based on audience intent.
Adobe Commerce / Magento
Keep segmentation, offers, and lifecycle logic connected inside commerce operations.
Reporting
Compare channel performance, offer effectiveness, and audience learning in one place.
Use Cases
Practical automation examples
Start with a few high-impact plays, then expand your automation library as reporting gives you more confidence.
Cart recovery
Flow: abandoned cart -> WhatsApp reminder -> Email with coupon -> Push nudge.
Birthday rewards
Flow: birthday trigger -> personalized voucher via Email + WhatsApp + WeChat.
Warranty renewal
Flow: warranty expiry in 30 days -> reminder sequence -> booking link / renewal offer.
Segmented promotions
Campaign: send different offers and content per segment such as VIP, new, or at-risk customers.
Voucher expiry
Flow: voucher expiring soon -> Push + WhatsApp reminder -> last-chance Email.
Conversation follow-ups
Campaign / Flow: follow up after inquiries using segment logic and preferred channels.
FAQ
Common questions about marketing automation
Clear building blocks for teams that need campaigns, event triggers, and measurable lifecycle outreach in one place.
What is the difference between Campaigns and Flows?
Campaigns handle scheduled or one-time sends, while Flows automate journeys triggered by customer events.
How are audiences selected?
Campaign audiences are built from Contact 360 segmentation using attributes, behaviors, orders, engagement, warranty data, and more.
Can the system generate coupons automatically?
Yes. Marketing Automation integrates with Shopify and Adobe Commerce / Magento to automate coupon generation for campaigns and flows.
Which channels are supported?
Campaigns and Flows can coordinate Email, WhatsApp, WeChat / WeCom, and App Push.
Do we get reporting?
Yes. You can review engagement, conversions, channel performance, offer effectiveness, and audience learning.
Next Step
Want a Marketing Automation demo?
We can map your channels, audience stages, event triggers, and commerce moments into a practical automation setup for your team.