Contact 360
Turn scattered customer data into a profilethat keeps itself up to date.
Contact 360 is the core of the Galaxias Labs CDP layer. It combines sales orders, marketing interactions, ecommerce behavior, warranties, bookings, conversation history, and loyalty signals into one 360-degree customer view.
Capabilities
More than data consolidation, it creates usable customer context
Contact 360 helps teams understand one customer clearly instead of stitching together disconnected records.
Shared customer ID
Make every service point to the same person and reduce duplicate identities.
- Profile merge logic
- Cross-module identity matching
Complete timeline
Track orders, campaigns, warranties, bookings, and conversations in one journey.
- Readable event chronology
- Service and sales context in one place
Dynamic segmentation
Keep audiences current based on product interest, transactions, and service events.
- Behavior-based audiences
- Event-triggered refresh
Loyalty integration
Bring points, vouchers, and membership status into the same customer record.
- Voucher eligibility
- Tier-aware messaging
Useful for AI and service teams
Give AI and support teams the context they need before they respond.
- Conversation-ready context
- Faster response quality
Ready for activation
Use segments and events directly in journeys, recommendations, and service flows.
- Journey orchestration
- Personalized follow-up
Platform
Contact 360 is not a standalone tool. It is the shared layer behind the rest of the platform.
It connects different customer workflows so every module can act on the same person consistently.
365 Conversations
Show customer history, loyalty status, and service context inside the shared inbox.
- Shared inbox context
- Loyalty and service visibility
Marketing Automation
Use segments, events, loyalty, and engagement signals in campaign and journey logic.
- Journey-ready audiences
- Event-driven campaign logic
E-shop
Send browsing and product-interest behavior back into Contact 360 for personalization.
- Interest signals
- Personalization input
Warranty and Booking
Keep service signals inside the same profile instead of isolated back-office tools.
- Service history in one view
- Booking and ownership events
Less duplication
Make every system point to the same customer rather than maintaining separate context.
- Cleaner identity management
- Consistent profile usage
Data Sources
Every microservice adds more value to the same profile
Contact 360 starts with standard profile fields, then keeps enriching the record with behavior, transaction, and service signals.
| Data Source | Example Data | How it improves segmentation | How it supports activation |
|---|---|---|---|
| Profile attributes | Identity, contact details, preferences, lifecycle tags | Segment by region, language, VIP level, or preference | Template personalization and consistent customer context |
| Sales orders | Order date, items, amount, frequency, returns | Recent buyers, category purchasers, high-value customers | Post-purchase journeys, replenishment reminders, win-back |
| Marketing engagement | Opens, clicks, conversions, channel activity | High-engagement or low-engagement audiences, channel preferences | Journey optimization, fatigue suppression, better ROAS |
| Ecommerce behavior | Browsing, product interest, cart abandonment, search | Intent and category-interest segments | Remarketing and personalized recommendations |
| Warranty | Registration, product ownership, claim status | Owners by model, registrants, claim applicants | Service reminders, accessory upsell, renewals |
| Bookings | Service or event bookings, attendance, cancellations | Attendance segments, booking frequency, no-show risk | Reminders, rescheduling, post-event follow-up |
| Conversation history | WhatsApp/live chat topics, outcomes, sentiment tags | High-support-demand customers, topic-based segments | Better routing and proactive care |
| Loyalty | Points, tier, vouchers, redemption history | Tier-based segments and voucher eligibility | Reward campaigns, redemption reminders, retention |
Use Cases
Common ways merchants use Contact 360
These examples show how teams connect segmentation to actual activation.
Retention and win-back
Build audiences from RFM and loyalty signals, then trigger voucher-led journeys.
- RFM targeting
- Voucher-led follow-up
Personalized remarketing
Use ecommerce behavior to create interest-based audiences and product recommendations.
- Category interest tracking
- Recommendation-ready data
Service led by warranty data
Identify owners, registrants, and claim status to power reminders and support flows.
- Ownership visibility
- Claim-state targeting
Smarter service support
Help service teams and AI respond faster using order, warranty, booking, and conversation history.
- Context-first support
- Faster case resolution
Event and booking automation
Segment customers by participation and trigger reminders and follow-up flows.
- Attendance-based flows
- Post-event engagement
Marketing performance loop
Use engagement data to reduce fatigue, adjust channels, and find the next best message.
- Channel optimization
- Better next-message timing
FAQ
Common questions about Contact 360
What data can Contact 360 include?
It can combine standard profile data, sales orders, marketing interactions, ecommerce tracking, warranties, bookings, conversation history, and loyalty benefits.
How do segments stay updated?
Dynamic segments can refresh when new events arrive, such as completed orders, changed product interest, event attendance, or warranty registration.
How does Contact 360 work with marketing automation?
Marketing automation can use Contact 360 profiles and segments directly to trigger journeys and personalized outreach.
How does Contact 360 help AI agents and service teams?
It gives both AI and service teams a unified profile and timeline so they can provide more accurate support.
Can all modules share the same customer ID?
Yes. Conversations, ecommerce, marketing automation, warranty, and booking workflows can all point to the same customer identity.
Demo
Want to see a guided demo of Contact 360?
We can review your data sources, suggest a segmentation approach, and show how Contact 360 supports marketing automation and AI assistants.